This is a MUST READ!! Zoe was a professor of mine at Yale program on Behavioral Econ. This book is a FANTASTIC primer.
For anyone dealing with other human beings in business (ahem, that would be YOU!) , you should read this.
I particularly like her review of the two brains (Fast and slow) and her descriptions of Charisma. She brings up the points I have been getting clients to focus on; use the pronoun YOU, not I/me/mine and take the time to Pause when speaking.
I won’t spoil the fun. This is a great read.
Please feel free to comment on any of these recommendations and suggest other sources that might be helpful.