Notes from RAISING CAPITAL: INVESTOR PITCH, LinkedIn Learning with Jessica Chen

This informative review of how to pitch to raise capital. Most of these points have been made many times before but she does a nice job of putting them in one spot. Worth a watch if you are out to raise $$$.


Her main points are:

  1. First impressions are everything. Know that the investor has seen so many of these and they want to see something different. They will be turned off quickly unless you address them properly

  2. Be positive. Smile. Neat and clean. Hopeful. High Energy.

  3. They are rooting for you.

  4. Know their business/investments/philosophy.

  5. Act like this is a relationship, not a transaction.

  6. Your product is the STAR OF THE SHOW.

  7. Address positive attributes/competitive advantages/uniqueness/patents/compare and contrast.

  8. Address negatives (get the elephant out of the room)

  9. History

  10. Do a demonstration. Let them touch it if possible.

  11. Business Model

  12. Sales?

  13. Margins?

  14. Earnings projections?

  15. Uses of capital?

  16. Introduce Team:

  17. Demonstrate that you like each other!

  18. Pitch your WHY?

  19. This is more than making $$.

  20. Find the motivation basis for the business.

  21. Investors want to see more than just greed.

  22. Presentation Skills

  23. Eye contact.

  24. Body language, be demonstrative

  25. Ask questions

  26. Read the room.

  27. Mirror their behavior

  28. Addressing Tough questions:

  29. Convey Confidence

  30. “ With your help we can…..”

  31. Pause…. Ask them ?s.

  32. Deck

  33. Keep It short as possible.

  34. Leaves more space for discussion

  35. Vision page

  36. What problem are you solving.

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